Pay per click advertising (PPC) is a highly targeted online marketing method that can be extremely profitable when approached with specific metrics and benchmarks in mind. Google AdWords and Yahoo Search are the two most widely used tools, with Google leading by far in market share. Marketing by nature is part art form, and part science. The scientific end of managing any advertising campaign has undergone a rapid evolution with the advent of the internet and the tools that have come with it. This article is intended to help you increase your conversions and profitability.
